What We Are All About!
Welcome to Tomahawk Shades — where premium style meets everyday performance, without the luxury price tag.
💥 Who We Are
Founded in 2012 by twin brothers Andrew and Ryan Shapiro, Tomahawk Shades was born out of a simple idea: high-quality, stylish sunglasses shouldn’t cost a fortune. What started in a basement with just a few frames has grown into a nationally recognized eyewear brand trusted by athletes, entrepreneurs, and creatives alike.
We make small-batch, durable, stylish shades that look good, feel great, and perform when it matters most — whether you’re on the course, in the city, or on the move.
👥 Meet Our Ownership & Leadership Team
Founders:
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Andrew Shapiro – Co-Founder & CEO
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Ryan Shapiro – Co-Founder, President & Creative Director
Ownership & Strategic Partners:
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Chris Hogan – Two-time Super Bowl Champion, NFL & Premier Lacrosse League athlete
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Kyle Harrison – Lacrosse icon, PLL legend
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Jon Jay – MLB World Series Champion
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Daniel Descalso – MLB World Series Champion
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Rogers Healy – Entrepreneur & investor, Founder of Rogers Healy Companies and Morrison Seger VC
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Tom Ottaiano – CEO of Today’s Business, marketing & digital strategy lead
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Joe Sanfilippo – Strategy & Partnerships
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Billy Ash – COO of Today's Business, marketing & digital strategy lead
These key team members help power our day-to-day growth, digital presence, and creative vision — ensuring Tomahawk Shades continues to stand out in a crowded space.
📰 In the Press
Tomahawk Shades has been featured in some of the most trusted and influential media outlets, recognized for our unbeatable value, small-batch style, and athlete-driven brand story:
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T-Mobile Tuesdays – Featured as an exclusive partner deal, bringing Tomahawk Shades to millions of loyal T-Mobile customers.
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GQ – Highlighted for our sleek, minimalist frames perfect for everyday wear.
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Men’s Health – Named one of the best sunglasses for active lifestyles and outdoor workouts.
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Sports Illustrated – Celebrated for our athlete-backed ownership and performance-driven eyewear.
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The Guy’s List – Recommended as a top affordable sunglasses brand that doesn’t cut corners.
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The Adult Man – Recognized for style, durability, and the small-batch model that sets us apart.
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The Chive – Featured for our limited drops and athlete collaborations that fans can’t get enough of.
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Entertainment Tonight – Best deal for blue light glasses, spotlighted in gift guides.
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Business Insider – Included in their list of top blue light glasses retailers.
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Discover Magazine – Applauded for combining value and vision protection with effortless style.
🎯 What Makes Us Different?
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Small-Batch Quality: We don’t mass-produce. Every frame is released in curated drops.
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Affordable Pricing: Premium frames, lenses, and packaging — without the markup.
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Community-Driven: We listen, we engage, and we build with our customers in mind.
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Real People, Real Passion: Just a team of athletes, creatives, and entrepreneurs who genuinely care about what they’re building.
📍Based in New York. Built for Everywhere.
From Farmingdale to fairways, from startup hustle to global reach — Tomahawk Shades is proud to be independently owned and community supported.
📬 Stay in the Loop
Follow us on Instagram, TikTok, and Twitter, or sign up for our newsletter for:
🔥 First dibs on drops
🎉 Surprise promos
🎯 Exclusive collabs
💬 Behind-the-scenes access
🙌 Join the Family
Whether you’re new to the brand or rocking with us from day one — thanks for being here.
This is Tomahawk Shades.